1. What information of yours does RentSantaFe.com collect?
2. What are "cookies" and "Web beacons" and how does RentSantaFe.com use them?
3. How does RentSantaFe.com use the information?
4. What is the opt-out policy for RentSantaFe.com?
5. What types of security procedures are in place to protect
   againist the loss, misuse or alteration of your information?
    

Our goal is to become your favorite Internet destination by providing the information, services, and product offerings that are most relevant to you. To achieve this goal, RentSantaFe.com must collect information so we can understand what makes you different from its other unique users. While you are not required to register for any services on RentSantaFe.com, some Products and Services may not function properly or may not be accessible unless you do.

Information collected online is usually defined as being either anonymous or personally identifiable.

• Anonymous information refers to data that cannot be tied back to a specific individual. For example, RentSantaFe.com collects some information each time a visitor comes to the RentSantaFe.com website so we can improve the overall quality of the visitor's online experience. RentSantaFe.com collects the visitor's IP address (e.g., whether the user is logged on from ibm.com or aol.com), referral data (e.g., the Internet address of the last Web page visited by a user before clicking over to a RentSantaFe.com), and browser and platform type (e.g., a Netscape browser on a Macintosh platform). RentSantaFe.com also collects aggregate search terms from search services for internal reporting and targeted advertising. RentSantaFe.com collects this user information for purposes of product monitoring, product improvement, and targeted advertising. You do not have to register with RentSantaFe.com before we can collect this anonymous information.

• Personally identifiable information refers to data that tells us specifically who you are, such as your name and postal address, which may be collected in addition to the anonymous data described above. RentSantaFe.com collects personal information when you register to use the site you provide RentSantaFe.com with your name, postal address, ZIP Code, email address, birth date, gender, telephone number, and other information. While not all of this data is required for our services to function, we are better able to customize your experience if you volunteer complete and accurate information.

 
• Correspondence: If you contact RentSantaFe.com, we may keep a record of that correspondence. We do not collect any email addresses of those who communicate with RentSantaFe.com via email. We use the information provided so that we may respond to the email.

When you use Products and Services designed to post or transmit content (e.g. searching listings), that content is necessarily stored in our computers for varying periods of time and associated with the registration information for your account. RentSantaFe.com will not use or disclose such content except as described in this Privacy Policy.
 

In addition to the personally identifiable information that RentSantaFe.com actively collects when you register, we also collect anonymous information passively using cookies and Web beacons. This technology plays an important role in making the Internet work, but there is much confusion among Internet users about what cookies and Web beacons are and how they are used.

A cookie is a small text file containing a unique identification number that is transferred from a Web site to the hard drive of your computer so that the site administrator may identify your computer and passively track its activities on the Web site. This unique number identifies your Web browser to our computer system whenever you visit RentSantaFe.com. A cookie will not allow a Web site to learn any personally identifiable information (such as your real name and address) that you have not otherwise disclosed.

Cookies allow RentSantaFe.com to automatically remember your Web browser when you visit our Network of Web sites. To help serve you better, RentSantaFe.com generally uses cookies to

• Allow us to deliver products and services more efficiently. By storing certain registration and preference information on cookies or associating cookies with registration, preference or profile information stored on our computers, we can deliver products and services that use such information more quickly and efficiently for more users.
  
  
• Prevent others from using your account. On RentSantaFe.com cookies help us efficiently determine that only one user is logged on under the same account at a time.
  
  
• Measure statistics such as audience size and traffic patterns. This information is only collected in aggregate form and will not be linked to your personally identifiable information.
  
  
• Display advertisements. Cookies let us know whether or not a Web browser has seen a particular advertisement (so we can show you a variety of material) and count the number of advertisements displayed to a particular browser. We also use cookies to customize the advertising you see based on non-personally identifiable demographic information that you provide when you register.

The use of cookies is an industry standard, and they are currently used on most major Web sites. It is possible to adjust your Web browser preferences to alert you when a cookie is sent to your hard drive, or to refuse cookies altogether. While RentSantaFe.com does not require you to use cookies, keep in mind that certain services will not function properly if you set your browser to refuse all cookies.

Web beacons, also known as clear GIFs or single-pixel GIFs, are small image files that RentSantaFe.com may place on Web pages and within Web-based email newsletters that we send. Working in conjunction with cookies, Web beacons allow RentSantaFe.com to accurately count the number of unique users who have visited a specific page on RentSantaFe.com and the number of times those pages are displayed. We can also use Web beacons to let us know how many people, and who opened a Web-based email newsletter.

Without cookies and Web beacons, it would be difficult for RentSantaFe.com to know which services have a larger audience than others. Tracking audience size helps us to better understand when to launch new services and enhance the current offerings. Keep in mind that any image file on a Web page can act as a Web beacon.

Because Web beacons work in conjunction with cookies, you can prevent our Web beacon from collecting anonymous information by setting your Web browser to refuse all cookies or RentSantaFe.com cookies in particular. Web beacons are built into our Web pages, so non-functional Web beacons will continue to appear even if you refuse RentSantaFe.com cookies.

Any personally identifiable information you share with RentSantaFe.com when registering for Products and Services is maintained and accessible only by RentSantaFe.com unless specifically stated otherwise. RentSantaFe.com requests information from its users so that users can enjoy customized experiences. We can also better prepare future content based on your interests.

The following are examples of how RentSantaFe.com may use the information it collects:

• RentSantaFe.com uses the information collected (both anonymous and personal) to personalize and enhance the content you see on RentSantaFe.com, such as listings that might interest you more. In some cases, our Products and Services cannot work unless you have volunteered accurate information.
  
  
• RentSantaFe.com uses the aggregate data to perform statistical analyses of the collective characteristics and behavior of our registered users and visitors, to measure user demographics and interests regarding specific areas of the RentSantaFe.com website, and to analyze how and where best to use our resources. We do not track what pages individual users are browsing, but rather how well each page performs overall. Without such data, we would not know which parts of RentSantaFe.com are the most popular, and we would not be able to change and update the content and services appropriately.
  
  
• RentSantaFe.com sometimes uses an individual registered user's data to "pre-populate" online forms that are displayed for the purpose of collecting additional individual data.
  
  
• RentSantaFe.com may, from time to time, use your information to contact you about changes or enhancements to Products and Services on RentSantaFe.com, issues regarding your account, or RentSantaFe.com Terms and Conditions violations or suspensions.
  
  
• If you told RentSantaFe.com that you were interested in receiving offers or information from selected sponsors and advertisers, RentSantaFe.com or third parties on RentSantaFe.com's behalf will send you email about products and services that we feel may be of interest to you. For those who elect to receive such materials directly from selected sponsors or advertisers, RentSantaFe.com will release personally identifiable information to the applicable sponsor or advertiser. Information released includes name, email address, postal address and other information supplied in the RentSantaFe.com registration process. RentSantaFe.com may also combine information we have about you with information we obtain about you from third parties for the purpose of providing you with more appropriate products, services, and offerings. If you do not wish to have us combine information supplied in the RentSantaFe.com registration process with information obtained from third parties, you should follow the instructions shown here to indicate that you do not wish to receive offers or information from sponsors and advertisers.

You can opt out of sharing your personally identifiable information with any third-party service or content providers in any areas of the RentSantaFe.com site by choosing not to use such areas.

In addition, you may opt-opt of sharing your personally identifiable information with third-party service providers and sponsors by clearing the appropriate checkboxes at the point of initial collection. You will see these checkboxes near the bottom of the registration page.

After the point of initial collection, we offer you the ability to opt-out of receiving updates and information about new RentSantaFe.com products and services, as well as direct mail offers from selected service providers and sponsors. The instructions to opt out of most RentSantaFe.com email newsletters and direct mail communications are the same as the instructions for editing user information profiles. Simply follow these steps:

• Go directly to this page. You will receive a prompt to log in with your RentSantaFe.com User Name and password.
  
  
• After you log in, you will be taken to the Membership Information page, which contains your email subscriptions. Click the Edit button under the Email Subscriptions banner.
  
  
• Make the necessary changes and click the Update button to save your changes.
  
  

In addition, all RentSantaFe.com newsletters and direct email communications have easy-to-follow unsubscribe instructions at the bottom of each email.

If you have a question about the RentSantaFe.com opt-out process that is not answered here, please send an email to privacy@rentsantafe.com.

RentSantaFe.com has security measures in place to attempt to protect against the loss, misuse and alteration of your user data under our control. RentSantaFe.com uses physical, electronic, and procedural safeguards to protect any personally identifiable data stored on its computers. Only authorized employees have access to the information you provide us. Any particularly sensitive information, such as a credit card number used to purchase services from RentSantaFe.com is encrypted prior to transmission.

While we cannot guarantee that loss, misuse or alteration to data will not occur, we take many precautions to prevent such unfortunate occurrences.

You are ultimately responsible for the security of your RentSantaFe.com ID and password. Please take care when using and storing them. RentSantaFe.com recommends that you do not divulge your password to anyone. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, especially if several people have access to your personal computer or you are using a computer in a public place like a library or Internet cafe.